The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on eBay. The site was originally known as AuctionWeb. (2017). The eBay case study shows how the world’s leading online marketplace uses Searchmetrics to boost SEO performance with global KPIs. Therefore, it is suitable for EBAY to expand business in another country. This is an online retail business, which offers a wide range of consumer goods to the customers at a cheap rate. International Journal of Business and Information, 3(1). Market diversification includes expansion of business in some other ways such as entering into new market and creating new products. Different products have different level of demand in the market. and are not to be submitted as it is. Through market promotion strategy it can increase the awareness of people about online shopping. During 2008, the company changes its business strategy regarding incentives to seller, fee structure and quality standard to reduce risk of global financial crisis (www.mirror.co.uk, 2016). eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. Available from: https://myassignmenthelp.com/free-samples/strategic-management-case-study-of-ebay. Strategic statement of EBAY presents a clear view on value proposition of the company (EBAYinc.com, 2016). Horizontal diversification is required for loyal customers. This case study will analyze several factors in the development and ultimate success in addition to mechanisms by which eBay interacts with the market. Product development also includes packaging, labeling and use of latest technology (Fernie et al. The company eBay meets the environmental needs. There are legal issues that is put upon t is that there are people selling product in the website who do not deliver the products but hold people’s case and flies away. To assess the efficiency of eBay, the appropriate metrics to use … eBay has a great deal of preferences if the drive proceeds with, this movement could quicken given eBay’s emphasis on online installment frameworks, for example, PayPal, the ascent of web-based social networking and its consideration on creating markets. It takes hardly two hours for the dispatching from the point of sale, handling service logistics and delivery based on the preferences of the consumers. Fees should be as low as possible to the vendors in order to reduce the final price to the buyer. But why has eBay grown into a billion-dollar global enterprise while other similar sites have failed? Moreover, it al... Answer: Bonduelle, a major French brand in the FMCG industry, was in the grips of optimizing its online brand strategy. No plagiarism, guaranteed! 6.0 SWOT analysis 6.1 Strengths 6.1.1 World’s largest online auction marketplace eBay enables commerce through its three reportable segments: Marketplaces, Payments and GSI Commerce. If market can be segmented according to local preference, company’s growth strategy increases (Wamba et al. Another aspect central to continue success is to evaluate the technology utilized and focus on innovation in order to remain competitive in the fast paced online auction market. Bundling strategy can be utilised. Available from: https://myassignmenthelp.com/free-samples/strategic-management-case-study-of-ebay[Accessed 17 December 2020]. Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers. Communication was also on point. Factors influencing consumers' online shopping in China. My Assignment Help. ' This fee structure is optimal for smaller volume sellers. Every time you find something useful, you can save that using the bookmark tool. Journal of Retailing and Consumer Services, 19(2), pp.202-210. It has been successful in many areas to meet company’s vision. Therefore, by member’s use of the PayPal payment system, each member can be confident that their transaction is protected against deceit or being duped in any fashion. EBay’s business process creates a business model, which does not require the carrying of inventory, but rather has its share of the profit margin from every transaction that it does (Mishra, 2010). As evidenced by the number of site visits per day, eBay appears to be an efficient way for individuals and more recently businesses to sell merchandise (Kotler & Keller, 2012). GoPro marketing strategy embraced user-generated content because it allows for free high quality content but also it helps customers to feel that they are part of a great community of sport enthusiasts. Mobile technologies is a field they eBay is trying to explore. The report also illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on eBay. EBAY has been successfully able to overcome all the previous difficulties faced initially by taking customer oriented business policy (EBAYinc.com, 2016). The proprietary information would be at risk with security breach on our sites. This type of fee structure in most commonly referred to as second degree price discrimination. This study investigates how this website is performing its operation and how it is supporting the e-commerce. eBay Inc. Report contains more detailed discussion of eBay business strategy. These relationships involve issues regarding compliance with formal or informal regulations. Grant, R (2010) Contemporary Strategy Analysis: concepts, techniques, applications, 7th edition, Blackwell. 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From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Why is eBay the Most Successful Online Auction? The project was completed before my deadline and to my satisfaction. Often enough, businesses can see marketing as a second priority and opt to invest their money in growing their sales team, IT or the operations of the business. The eBay case study shows how the world’s leading online marketplace uses Searchmetrics to boost SEO performance with global KPIs. There is a need for the company to formulate strategies. As explained by Ansoff’s matrix, diversification has risk of entering into unknown market. Amazon.com marketing strategy: A business case study ARTICLE ; eBay Case Study ARTICLE ; Boo.com case study - a classic example of failed ecommerce strategy ARTICLE ; Tesco.com case study ARTICLE ; 3 Pinterest marketing case studies … Copyright © 2020 MyAssignmenthelp.com. Hotel industry is a servic... Just share requirement and get customized Solution. About 2. month. eBay enables commerce through its three reportable segments: Marketplaces, Payments and GSI Commerce. Bonduelle marketing case study – Breaking down data silos to make critical business decisions. Click this icon and make it bookmark in your library to refer it later. There will be more consumption leads to carbon dioxide emission and thus a more polluted environment is created. Figure: Financial Data of eBay and it performance in USA. ... EBAY: “the Feed” is a new homepage that allows customers to follow entire categories of items no matter how obscure. Login +1 (866) 411 9494 +44 203 695 2150 +44 203 695 2153 +49 (0)30 32 295 350. There are wide ranges of products like electronics to furniture available for the customers which they are able to purchase easily through online at a much lower price. A strategy statement of a company consists of objective of the company and scope in the retail market. thank you. 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