o Current Ratio Step One: Read. EXTERNAL AUDIT 19 Case Study: Alibaba, the World’s Largest E-commerce Corporation, Holds 70% of China’s Online Market, Defeating eBay and Amazon E-commerce conglomerate Alibaba surprised the world again by joining a group of companies with a market capitalization of USD 500 billion in January this year – which is the first time for a Chinese company listed on the New York Stock Exchange. 1 Comment ; 5.1 Resources and capabilities. SWOT analysis of eBay analyses the brand/company with its strengths, weaknesses, opportunities & threats. 1. 10860 . About 4. The acquisition of PayPal were actually beneficial to support the primary activities. Primary Activities. The company can use these strengths to increase profitability and maintain a robust business. We take a look at how eBay utilizes customer data for success. THE INTERNAL-EXTERNAL (IE) MATRIX 26 Clipping is a handy way to collect important slides you want to go back to later. Reliability is another tangible resources they have, reliability of the payment policy which is very crucial for the business of buying and selling products. Healthcare Financial Management, 61(9), 67-73. Real-Time Analysis and Investment Lab . This case study has been compiled from information freely available from public sources. There are 1.3 billion listings on eBay. Well build reputation definitely supports the promotion and marketing process that results as a top of mind company or site to find products. Education is the premise of progress. EBay’s core competency and how it relates to their chosen strategy. o Return on assets= net income/ total assets You can do business case study analysis by following Fern Fort University step by step instructions - Company history is provided in the first half of the case. Retrieved October 31, 2008 from http://investor.ebay.com). In this paper, I look at the business strategy of Amazon. About 2. The decision of which partner to choose to help the company change the way it purchased raised fundamental tensions within the company”. 2. Both documents are simple yet comprehensive and will greatly help you in beginning your own analyses of other case studies. Post author: Amelia George; Post published: September 9, 2020; Post category: MBA Case Studies; Post comments: 0 Comments; Summary: Table of Content. Sales/ total assets Why or why not? What Are the Advantages of Big Data for Marketers? eBay facilitates business to consumer and consumer to consumer sales through their websites. Specify alternative courses of action. 2010 | Case No. THREAT OF NEW ENTRANTS 15 How Does Marketing Automation Help with Lead Generation? Ebay Case Study Analysis; Title: EBAY Case Study Analysis. ( Log Out / CASE STUDY ANALYSIS - EBay MBA (FT) 2019-2021 … Article views. o 2002= .0117 :), All about marketing, and some other random stuffs, Strategic Management PG 6277: Ebay Case Study (Part 4)_Internal Environment Analysis, Marketing Research method: Factor Analysis with SPSS, Follow e-Marketing Excellence on WordPress.com, Privacy-First Marketing: How to Win in the 2020s. o Asset Utilization, or turnover ratios For example, the company’s online marketplace is subject to governmental influences in the United States. Professor: Dr. Alok Chakrabarti Having global market would have competitive advantages such as globalized company (globalization), this is done by having such a customised site build for each and every customer from all over the world. 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