4. i) Newspapers reach every nook and corner, so his or her coverage is high. Outdoor advertisements are the best medium to inform the moving population. The study results were found to be important as they would influence the profitability of the organization based on avoiding ineffective advertising methods. Colour – Different colours can be used to make outdoor ad more effective. Outdoor advertising offers a number of advantages. If some of In this sense, outdoor advertising truly has a “captured audience.”, Size and dominance – A billboard can show the celebrity or the product bigger than life. Outdoor advertising does the best reminder publicity. January 1, 2011, Harri Daniel, Comments Off on Benefits Of Outdoor Advertising. Those who hold this opinion are, as a matter of fact, the critics of advertising and they hint at its evils. Image Source: miamibillboardadvertising.com, Reach to Audience – People can’t “switch it off ‘or “throw it out. A poster can create a very good visual effect. Welcome to Shareyouressays.com! Essay on Leadership: Introduction, Functions, Types, Features and Importance. 1. Advertising on a billboard, a bench, or within a mall can create customer impressions for just pennies on the dollar. Such a place is more suitable to keep advertisement boards containing more information. It means a banana is no longer just a piece of fruit but suddenly the perfect vehicle to promote banana-colored minions from a kids’ cartoon. Published by Experts, 9 Problems Faced by Iron and Steel Industry in India. Included in the “outdoor” classification, however, are benches, posters, signs and transit advertising (the advertising on buses, subways, metros, taxicabs and trains). Outdoor Advertising Outdoor advertising (also called out-of-home or OOH) is especially effective as an advertising media, if used properly. They may not have enough time to look at the advertisement boards kept there. Demerits of Outdoor Advertising 1. Outdoor advertisements can create only visual effects. It must also make use of suitable and attractive colours and pictures. Posters may also be pasted on vehicles. – Explained! Outdoor advertising is about seeing things in a new way and helping your audience to see that, too. What are the Advantages and Disadvantages of “Yellow Pages” Advertising? Outdoor advertising is one of the most cost effective methods of marketing from an exposure standpoint. Are you aware of them? PDF | On Jan 1, 1987, G. McCracken published Advertising: Meaning or information? Content Guidelines 2. Advantages of outdoor advertisement: Now a day’s consumer wants to spend more time in travelling in their own vehicles. Their friends and relatives also come to the station to see them off. And seeing the impact of the digital shift, you can’t blame them. Buying space is not really a difficult issue because, there is continuous growth of cities, highways, increase in vehicles, traffic, etc. Advertising through Electrical Displays, Direct Mail Advertising | Preparation | Growth | Merits & Demerits, Personal Selling | Meaning | Importance | Arguments | Steps | Methods, Condition and Warranty | Meaning | Differences, Remunerating Salesmen | Conditions | Methods, Weaknesses of Trade Union Movement in India and Suggestion to Strengthen, Audit Planning & Developing an Active Audit Plan – Considerations, Advantages, Good and evil effects of Inflation on Economy, Vouching of Cash Receipts | General Guidelines to Auditors, Audit of Clubs, Hotels & Cinemas in India | Guidelines to Auditors, Depreciation – Meaning, Characteristics, Causes, Objectives, Factors Affecting Depreciation Calculation, Inequality of Income – Causes, Evils or Consequences, Accountlearning | Contents for Management Studies |. 1. The subject matter of advertisement in this case must be legible as the passengers in the moving train will see it in a flash. Advantages of Newspaper Advertisement. 1. It allows doing multiple announcements and when the addressee gets the message, he/she can compare the product with other competitive firms. Such an electrically operated mechanism also changes colours in short intervals to attract the attention of the passersby. Cinema or film advertising is yet another medium of publicity characterized by sound, motion, colour, vision and timeliness on a large silver screen. It is more a reminder publicity. ii) They reach the public at a lower cost than any other medium. On the other hand, in long distance stations, the passengers wait for a longer time to board the train. When stacked up against other forms of advertising media that start at $8.99/thousand and can get as high as $58.00/thousand, it is easy to see why out-of-home (OOH) is considered high value at low cost. The mechanism can also give movement effect to the object that forms part of the advertisement matter. At best, it can only draw 2-3 seconds of a reader’s time. Outdoor advertising has a variety of media vehicles to carry the message. Outdoor advertising reaches its audience as an element of the environment. Start studying Chapter 13: Advantages and Disadvantages of Outdoor Advertising & Branded entertainment. Check out the good and the bad on billboard advertising before you put your ad up there. Pros of Outdoor Advertising . A special reference needs to be made of Wall Advertising, which is particularly used in both rural as well as urban areas. Mass Seeing- Most messages stay in the same place for a period of a month or more, people who drive by or walk past see the same message a number of times. The advertisement matter may be painted both inside and outside vehicles such as vans, buses, trains and so on. Though there are different types of outdoor advertising options. Huge and eye-catching; Targets a large and diverse market; Easily registered information; Increased frequency of consumer exposure; Effective medium of awareness advertising The following are some of the kinds of outdoor advertising. While billboard advertising can be a very effective promotion tool for your product or service, it comes with its pros and cons. Benefits of Outdoor Advertisements and Signs. They all share similar advertising rules and methods. 4. Visibility Advertising billboards are placed strategically along major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of consumers all throughout the day. Wide coverage of local markets. It conveys limited information. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. The nature of the way you have to buy outdoor advertising (usually a three month commitment) is not conducive to a very short, week-long camp. This audio-visual medium has a wide range starting from ordinary slide presentation to the film screening. Huge inflated balloons, bearing the brand name or brand mark of a company’s product, floated from tall buildings will also form part of sky advertising. Before publishing your Essay on this site, please read the following pages: 1. A special reference needs to be […] However, ventures who are turning out their backs on outdoor marketing miss out on a lot of opportunities. Outdoor Advertising | Kinds | Advantages | Disadvantages, 5. Quality advantages of outdoor advertising products list - advantages of outdoor advertising Provided by Manufacturers & Wholesalers from China. When people hear outdoor marketing, they usually think it’s outdated, archaic, and uncool street advertising. The message must be very short otherwise it will go unread. Unlike newspaper, radio or TV, it doesn’t have to be invited into the home. TOS4. 3. 2. These are large boards placed along the railway route and can be seen from the windows of the train. And it doesn’t provide entertainment to sustain its audience. Advantages and Disadvantages of Billboard Advertising to Be Noted. Advertising activities can also be categorized into 5 types based on the advertisement medium used. If the advertisement matter is placed inside the vehicle, the traveling public will have considerable time to observe it. It provides greater coverage as a large number of passengers travel in buses and trains. In high exposure areas, outdoor advertising can even be cheaper than the cost of internet impressions. Usually, the brand name is written using colours so that maximum legibility is secured. Many advertisers use advertisement boards illuminated with colour lights these days particularly in big cities and towns. 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